Digital transformation is one of the most discussed topics lately and it comes as no surprise that 2019 was a big year for it. It would be challenging to find an organisation that hasn’t gone through some kind of digital change or implementation in order to push their business forward. According to research, most digital transformations are driven by growth opportunities, followed by increased competitive pressure and new regulatory standards (Altimeter). Other research showed that according to executives the top benefits of digital transformation are improved operational efficiency (40%), faster time to market (36%) and the ability to meet customer expectations (35%) (PTC).
Organisations are making large investments towards digital-first strategies, which means that organisations that don’t will struggle to keep up and retain their competitive advantage.
Digital transformation is not only allowing companies to keep their competitive advantage and offer better services but also results in increased revenue.
Several studies show a huge difference in number between companies that have digital transformation strategies and the ones that have completed it which shows that it is a long and challenging task requiring precise planning and patience.